Alex Blumberg tells the story of an audacious act of rebranding done by a group of people who aren't normally thought of as very audacious: public librarians. In Michigan, they've started staging rock concerts in libraries.
A group called Improv Everywhere decides that an unknown band, Ghosts of Pasha, playing their first ever tour in New York, ought to think they're a smash hit. So they study the band's music and then crowd the performance, pretending to be hard-core fans.
About 20 years ago, a Los Angeles prosecutor named Michael Guarino thought he'd make a name for himself by taking the lead singer of the Dead Kennedys to court for obscenity. He was so sure of success, he didn't even bother to listen to the lyrics.
Rob Miller is a first lieutenant in the Marine Corps commanding a weapons platoon in "Charlie Company" of the First Battalion, Eighth Marines. He led his men recently in the battle of Fallujah, and in a recent satellite phone call, he told This American Life contributing editor Jack Hitt (who also happens to be his uncle) what we never seem to hear elsewhere: Details of what it's like to fight house-to-house in urban warfare.